I’m Alex Rel, a developer who builds fast websites for local businesses — clinics, tour operators, service companies, shops — and makes them visible in Google, Maps and AI answers. If you already have a site, I handle its SEO and GEO. You work directly with me.
What was done for search on each site. The sites are live — open them and check.
Dive centre in Eilat
Rebuilt the site from WordPress on Nuxt around the PADI course catalogue: every course and dive format has its own page. English, Hebrew and Russian. Schema.org markup: Course and CourseInstance for courses, SportsActivityLocation for the centre.
Desert tours in Eilat
Built the site from scratch on Nuxt: a page for every tour format, a tour comparison, a quiz, a glossary and a blog. English, Hebrew and Russian. Schema.org markup: TouristTrip, SportsActivityLocation, Service, OfferCatalog.
Veterinary clinic
Moved the site from WordPress and Elementor to Nuxt. Service and vet pages, articles and FAQ for pet owners, Hebrew and Russian. Schema.org markup for contacts, address, opening hours, articles and FAQ.
Dental clinic
Moved the site from WordPress and Elementor to a statically generated Nuxt build. A page for every service, articles and FAQ, a page for tourists, Hebrew and Russian. Medical Schema.org markup: Dentist, MedicalProcedure, MedicalCondition, FAQPage.
Local businesses whose websites and SEO/GEO I handled.
Our old WordPress site had a dated 2010s design, ran sluggishly, and generated almost no patient leads. Alexander completely revamped it and rebuilt everything on Nuxt: modernized the visuals, dramatically improved load speeds, and organized a patient-friendly service layout. He tuned our local SEO and GEO rankings across search and maps — the site finally started converting, and new patient bookings surged.
Sasha built a fast, modern, and user-friendly website for our veterinary medical center. In emergencies, pet owners need immediate clarity to contact the clinic or request help — the interface solved this flawlessly. Thanks to local SEO and GEO optimization, new clients across the region consistently find us.
For our tour business in Eilat, the website is our main storefront and engine for direct bookings. Alexander developed a fast mobile-first site showcasing our buggy and ATV routes with online booking, and completely dialed in our local SEO and GEO visibility. We reached top positions in search and maps, generating a steady stream of tourists without middlemen.
Alexander created an outstanding website for our diving center: clear PADI course catalogs, dive spot guides, and an effortless booking flow. His SEO and GEO optimization delivered immediate results — tourists and divers visiting Eilat on the Red Sea find us right away on Google and Maps. A fantastic experience working together!
A site has to be open to crawlers, clear to people and verifiable: then it can be found in Google, Maps and AI answers.
I turn pages into direct answers to your customers’ questions: short explanations, FAQs, facts and prices next to their sources.
I describe the business, services, address and opening hours in JSON-LD and check that the markup says the same as the page.
I review robots.txt, the sitemap, indexing and speed. Crawlers that search for AI answers are kept apart from crawlers that collect training data.
Local SEO and visibility in maps: a page for every service, and the same address and opening hours on the site and in the markup.
I show your expertise on the page itself: real case studies, authors and doctors, verifiable data and links to sources.
Every month I check mentions across the agreed questions and platforms and explain what changed.
Each platform finds sources in its own way and uses its own crawler. I monitor the ones your customers actually use.
ChatGPT Search fetches pages with OAI-SearchBot and shows them as sources. GPTBot is a separate crawler for model training: blocking it does not remove a site from ChatGPT Search.
Crawler: OAI-SearchBot
Shown above the regular results in Google Search. Sources come from the normal Google index; Google's guidance says no special AI markup or AI text files are required.
Crawler: Googlebot
Google's assistant. The Google-Extended token controls use of your content for Gemini training and grounding. It has no effect on inclusion or ranking in Google Search.
Crawler: Google-Extended
An answer engine that lists its sources for every answer. PerplexityBot builds its search index and is not used for training; Perplexity-User handles visits a user triggers.
Crawler: PerplexityBot
Microsoft's assistant grounds its web answers in Bing search, so being indexed in Bing matters here, not just in Google.
Crawler: Bingbot
Anthropic's assistant can search the web. Claude-SearchBot is used for search, ClaudeBot for training and Claude-User for visits a user triggers; each can be allowed or blocked separately.
Crawler: Claude-SearchBot
GEO builds on SEO: both need accessible, useful pages. They differ in where the result appears and how it is measured.
| Criterion | GEO | SEO |
|---|---|---|
| Goal | Citation inside an AI response | Ranking in Google / Yandex results |
| User clicks site? | Not necessarily | Yes — the click is the goal |
| Platforms | ChatGPT, Gemini, Perplexity, Claude | Google, Bing, Yandex |
| Success metric | Mentions and citations across sampled questions | Ranking / clicks / CTR |
| Key factor | Being retrievable + clear, sourced answers | Relevance, links, technical accessibility |
| Optimal content | Direct answers + data + sources | Pages that fully answer the search intent |
| Speed of results | Not guaranteed — depends on re-crawling and the engine | Not guaranteed — usually months |
| Schema Markup | Useful when it matches visible content; no special AI markup is required | Useful when it matches visible content; enables some rich results |
| E-E-A-T | Visible authorship and sources let readers verify claims | Part of Google's quality guidelines |
| Replaces each other? | No — complementary | No — both are necessary |
Starting prices. The final price is fixed once we have discussed the task and depends on pages, languages, integrations and the state of the current site.
from $1,000 · 3–6 weeks
A fast website for a local business, built to be found in Google, Maps and AI answers from day one.
from $1,000 · 7–30 days
Audit and implementation for the website you already have, without rebuilding it.
I personally handle your project from the first review to reporting. At each stage, I explain what I’m doing, why, and how results will be assessed.
I check whether AI platforms mention your brand and competitors, collect your customers’ questions and record a baseline.
I map the questions and agree priorities, content scope and technical tasks with you.
I write direct answers, FAQs and expert sections, check the facts with you and add sources.
I implement Schema.org, check indexing and page access, and fix the agreed issues.
Once a month I re-check the same questions, show the changes in a report and adjust the plan.
I review content, markup, and monitoring to identify what needs fixing on your website.
Need a new website, or enquiries from the one you have? A couple of sentences is enough: I’ll clarify priorities and propose the scope, price and timeline.
GEO (Generative Engine Optimization) helps improve website visibility in AI assistant answers. SEO focuses on visibility in traditional search results.
In SEO, I work on helping people find your pages through search. In GEO, I help prepare content for mentions and citations in AI answers.
The two approaches complement each other. I assess content, the website’s technical condition, and search visibility together.
I personally handle the project. My work covers five areas:
We agree on scope and cost before work begins. You communicate directly with me throughout.
Starting prices:
The final price depends on the number of pages and languages, integrations such as online booking, and the state of the current site. Describe the task in the form on this page — I’ll propose a scope, timeline and fixed price. Ongoing support is agreed separately.
I don’t promise an exact date for results. Timing depends on the website’s condition, competition, the scope of changes, and when search and AI systems process the updated pages.
After the audit, I outline the implementation timeline and propose a review schedule. Reports show what has been implemented and how mentions change across the agreed questions.
A fixed position in AI answers or steady growth in citations cannot be guaranteed.
I choose priorities based on your audience and business goals. I agree with you on which platforms and questions to monitor.
The monitoring list may include:
I track each platform separately so you can see where your brand is mentioned and in what context.
Search crawlers need access to your public website pages. During the audit, I check what might prevent them from discovering and processing those pages.
The findings determine which changes your website needs. An accessible page alone does not guarantee inclusion in AI answers.
I work in two formats. A new website with local SEO and GEO built in: from $1,000, 3–6 weeks depending on complexity and scope. Or SEO and GEO for a website you already have: from $1,000, 7–30 days for the audit and implementation. The work covers the site itself, content structure, Schema.org markup, technical SEO and visibility monitoring. You discuss priorities and results directly with me.
Updated
Users no longer want to click through dozens of blue links in Google or Yandex. Instead, they ask complex questions to AI assistants: 'Which SaaS solution should I choose for sales automation?' or 'Find me a reliable developer in Tel-Aviv'.
I work on both technical SEO and GEO (Generative Engine Optimization) — optimization for AI search. I start by understanding your product and website, then build a plan, implement changes, and review the results. As a developer, I can make the technical changes myself and explain the purpose of each one.
Published figures with their sources. Each describes its own study, not a promised result for your site.