01
Structured Data (JSON-LD)
AI models love structured information. We mark up your entire website with Schema.org microdata, helping AI bots extract facts about your brand instantly.
REVOLUTION IN SEARCH
GEO & SEO
Promotion
Full-service GEO agency — turnkey promotion of your website in AI search engines (ChatGPT, Perplexity, Gemini) and traditional SEO. Become recommendation #1 in AI assistant outputs.
// In short
Updated:Alex Rel
GEO (Generative Engine Optimization) promotion is a turnkey service that gets your brand cited and recommended inside AI assistant answers — ChatGPT, Perplexity, Gemini, Google AI Overviews, and Claude. It combines structured data (Schema.org), direct-answer content, and E-E-A-T signals so AI engines can find, trust, and quote your website.
Key facts
- Service
- GEO & SEO promotion, turnkey
- Expert
- Alex Rel — Fullstack Engineer, 15+ years
- Best for
- Businesses with an existing website who want AI assistants to recommend them
- Not for
- Sites with no content yet or no budget for ongoing optimization
- Deliverables
- AI visibility audit, GEO content, Schema/JSON-LD markup, FAQPage, monthly citation monitoring
- Timeline
- First results in 4–8 weeks, significant gains in 3–6 months
- Contact
- Telegram: releeshahn
// THE NEW ERA
Search is Changing Forever
Users no longer want to click through dozens of blue links in Google or Yandex. Instead, they ask complex questions to AI assistants: 'Which SaaS solution should I choose for sales automation?' or 'Find me a reliable developer in Moscow'.
A GEO agency provides turnkey promotion — from audit to consistent citation of your brand in ChatGPT, Perplexity, and Gemini responses. GEO (Generative Engine Optimization) is a set of techniques ensuring that AI models crawl your website, recognize it as the most authoritative source, and recommend it with direct links to your pages.
// DATA
Why GEO is a Necessity, Not a Trend
Concrete numbers from leading university research and analytics firms.
40–115%visibility lift from GEO techniques in benchmark testing // Princeton / Georgia Tech / Allen AI, 2023
89%of B2B buyers use generative AI in their purchasing process // Salesforce State of Sales Report, 2024
// INTERACTIVE SIMULATOR
How AI Assistants Recommend Your Business
Interactive emulation of an AI engine (ChatGPT / Perplexity) response to a potential customer query.
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// COMPARISON
GEO vs SEO — What's the Difference?
SEO and GEO are two different disciplines with completely different logic. Understanding the difference is the first step to full coverage strategy.
| Criterion | GEO | SEO |
|---|---|---|
| Goal | Citation inside an AI response | Ranking in Google / Yandex results |
| User clicks site? | Not necessarily | Yes — the click is the goal |
| Platforms | ChatGPT, Gemini, Perplexity, Claude | Google, Bing, Yandex |
| Success metric | AI Visibility Score / citations | Ranking / clicks / CTR |
| Key factor | Source authority + content structure | Links + CTR + site speed |
| Optimal content | Direct answers + data + sources | Long-form articles + keywords |
| Speed of results | 4–8 weeks (initial) | 3–12 months |
| Schema Markup | Critical (FAQPage, Article, Person) | Important but not essential |
| E-E-A-T | Critical — Person-level | Important |
| Replaces each other? | No — complementary | No — both are necessary |
// AI ENGINES
5 AI Engines We Cover
Each AI engine operates differently, scans different sources, and suits different question types. An effective GEO strategy covers all of them.
ChatGPT (OpenAI)
35% of AI chatbot market100M+ weekly active users. The most widely used AI engine. Relies on training data + browsing. 40% of queries are business-related.
Google AI Overviews
10–15% of all Google searchesMost critical for GEO globally. Displayed directly in Google. Appears in 10–15% of searches. Based on Gemini + E-E-A-T.
Perplexity AI
+300% growth in 2024AI 'research' engine with rapid growth. Popular among professionals and B2B. Heavily relies on Wikipedia, articles, and authoritative sites.
Microsoft Copilot
800M+ potential usersIntegrated into Windows 11, Office, and Bing. Based on GPT-4. Access to 800M+ Microsoft users. Important for B2B presence.
Claude (Anthropic)
Leading in analysis & researchAI engine with advanced writing and analysis capabilities. Relies on content from authoritative articles. Growing in the professional sector.
// CAPABILITIES
How We Get Your Site Into AI Recommendations
02
Q&A and FAQ Optimization
We format content as concise answers to user questions, making it incredibly easy for AI engines to pull your definitions directly into their responses.
03
Content Authority (E-E-A-T)
We enrich your pages with authoritative facts, data, and citations, boosting your site's credibility in the eyes of AI crawlers (GPTBot, Gemini-Crawler).
04
Technical SEO Foundation
Blazing fast page load speed (Core Web Vitals), clean code semantics, and a optimized robots.txt that allows AI bots while protecting private data.
// PROCESS
How We Work — 5 Steps
Our GEO process is structured and measurable — from zero to consistent citation across 5 AI engines.
AI Visibility Audit — Map Current Presence
Manual and automated check: do AI engines mention you today? What do they say about competitors? Mapping 50–100 relevant questions in your niche and gap analysis.
GEO Strategy — Content Strategy for Citation
Building a 'question map' — what people ask AI about your field. Prioritizing by volume, competition, and business value. 3-month content plan.
GEO Content — Writing AI Loves to Cite
Writing direct answers (40–80 words), Quick Answer boxes, full FAQPage Schema, citations from external sources, and authoritative language — per Princeton protocol.
Technical GEO — Schema & E-E-A-T
Full technical optimization: FAQPage, Article (with Person author), Organization, Service, BreadcrumbList. Strengthening E-E-A-T — credentials, reviews, mentions.
GEO Monitoring — Monthly Tracking & Reports
Monthly manual and automated monitoring of citations across 5 AI engines. 'AI Visibility Score' report — how many questions mention you, how often, and in what context.
// WHY GEO?
Why GEO is the Ultimate Client Acquisition Channel Today
High-Conversion Warm Leads
AI recommends your business when the user is asking highly specific questions. These are hot leads who are actively researching solutions and ready to buy.
Zero Ad Spend Per Click ($0 CPC)
Unlike Google Ads or PPC search campaigns, clicks from ChatGPT citations, Perplexity sources, and Gemini notes are 100% free and build compounding value.
First-Mover Advantage
The GEO space is virtually empty. By optimizing your site for AI engines today, you establish authority in the LLM knowledge bases before your competitors catch on.
High Trust & Authority
An AI assistant's recommendation is perceived as an objective expert opinion, not a paid banner ad. This greatly increases user trust and click-through rates.
// TARGET AUDIENCE
Who Needs GEO Right Now?
GEO is critical for any business whose customers ask AI before making a decision.
SaaS Products & Tech Companies
96% of B2B managers check AI before a meeting (Salesforce, 2024). Being mentioned at the 'AI research' stage is a critical competitive advantage.
Law Firms & Attorneys
Clients ask ChatGPT 'who is the best divorce lawyer in Moscow?' before opening Google. GEO ensures your brand is the one mentioned.
Medical Clinics & Doctors
Questions like 'which clinic is recommended for orthopedics?' increasingly go to Gemini, not Google. YMYL field — GEO is critical.
Finance, Insurance & Consulting
Questions about comparing insurance products, investments, and financial advisors are moving to Perplexity. YMYL field with high E-E-A-T requirements.
Educational Platforms & Courses
'Which Python course is recommended?' — a question that goes to AI. Platforms appearing in AI responses see 30–60% increase in inquiries.
E-Commerce & Consumer Brands
'What's the best product for X?' — purchase questions are moving to AI. Perplexity Shopping and ChatGPT Shopping are the next frontier.
// COMPARISON
Without optimization vs with GEO & SEO setup
WITHOUT GEO & SEO (INVISIBLE TO AI)
AI search engine users will never find out about you because neural networks recommend your competitors.
- —AI crawlers are blocked in robots.txt or cannot parse your site structure
- —ChatGPT queries about your niche only recommend competitor brands
- —No citation links or footnotes leading to your website in AI outputs
- —Slow page loading speed (red Core Web Vitals zone)
- —No Schema.org microdata for fact-extraction by search engines
- —Total dependence on constantly rising paid advertisement costs
AFTER OPTIMIZATION (RECOMMENDATION #1)
Your brand becomes the primary solution that AI assistants actively recommend to users.
- ✓AI crawlers seamlessly and rapidly index your content included
- ✓Brand is recommended in the top outputs of ChatGPT, Perplexity, and Gemini included
- ✓Clickable citation footnotes lead to your website from AI answers included
- ✓Blazing fast website performance (green Core Web Vitals zone) included
- ✓Full JSON-LD markup (Product, Article, LocalBusiness) included
- ✓Free targeted traffic from the most engaged and high-intent audience 24/7
// COMMON MISTAKES
6 GEO Mistakes Agencies Make
Based on analysis of 50+ GEO clients — the most common errors that undo all optimization efforts.
ERR_01
Focusing on SEO Keywords Instead of AI Questions
SEO targets short phrases ('lawyer Moscow'). GEO targets full questions ('who is the best divorce lawyer in Moscow?'). Content written for Google isn't always cited by AI.
FIX:Conduct AI question research in your niche
ERR_02
FAQ Schema with Short Answers and Links
FAQPage Schema with 'click here to read more' answers is anti-GEO. AI needs full, self-contained answers within the Schema — 80–150 words per answer.
FIX:Write complete answers without external links in Schema
ERR_03
Author = Organization, Not Person
Article Schema with author:Organization doesn't build E-E-A-T for AI. Engines look for Person with specific credentials — name, role, knowsAbout.
FIX:Set up Person schema with full credentials
ERR_04
No Data from External Sources
Content with only 'internal' data ('we deliver 350% ROI') isn't cited by AI. Engines look for citations from research, universities, and recognized industry data.
FIX:Add 2–3 citations from external sources per page
ERR_05
Monitoring Only ChatGPT
Companies checking GEO only in ChatGPT miss Perplexity (B2B leader), Google AI Overviews (critical!) and Microsoft Copilot. Each engine requires its own strategy.
FIX:Monitor at least 5 AI platforms
ERR_06
GEO as a One-Time Action, Not a Process
LLMs update every 3–6 months. Content entering the current model's 'memory' may disappear in the next version. GEO requires continuous updating and monitoring.
FIX:GEO is an ongoing process, not a project
// READINESS AUDIT
AI Search Readiness: Before / After
Toggle the switch to see the technical difference in website indicators before and after GEO & SEO optimization.
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// BRIEF
Interactive GEO & SEO Brief
Answer a few questions so I can evaluate your website's AI readiness and prepare a custom strategy.
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// ALSO
Explore other services
I also offer related services that may be useful for your business:
// GLOSSARY
Key Terms
- GEO
- Generative Engine Optimization — structuring content so AI engines like ChatGPT, Perplexity, and Gemini can find, trust, and cite it in their answers.
- SEO
- Search Engine Optimization — improving a website's visibility in traditional search results (Google, Yandex, Bing).
- E-E-A-T
- Google's framework for evaluating content quality: Experience, Expertise, Authoritativeness, and Trustworthiness.
- Schema.org / JSON-LD
- A structured data vocabulary that lets a page describe its content — people, services, FAQs — in a format search and AI engines can parse directly.
- AI Overviews
- Google's AI-generated answer summaries shown above traditional organic search results.
- AI Visibility Score
- A GEO metric tracking how many AI-engine queries in a niche mention a given brand.
// FAQ
Frequently Asked Questions
// CONNECT
Contact Information
Submit a request or write to me directly on Telegram. I'll reply within 24 hours.
telegram @releeshahn
email[email protected]